H&R BLOCK
Navigation Redesign
Improving wayfinding for H&R Block users with a comprehensive navigation redesign.
Design challenge
H&R Block's do-it-yourself tax software users were dropping off before completing their tax returns. This navigation redesign project aimed to increase the number of users who completed their tax returns and improve user awareness of where they are in their return process.
View case study
Design challenge
Information Architecture
A/B testing
User Interface design
Mobile/Web
Global Menus
Get Started
Individual Tax Returns
Wrap-Up & File
H&R BLOCK
Navigation Redesign
Improving wayfinding for H&R Block users with a comprehensive navigation redesign.
Design challenge
H&R Block's do-it-yourself tax software users were dropping off before completing their tax returns. This navigation redesign project aimed to increase the number of users who completed their tax returns and improve user awareness of where they are in their return process.
View case study
Design challenge
Information Architecture
A/B testing
User Interface design
Mobile/Web
Global Menus
Get Started
Individual Tax Returns
Wrap-Up & File
H&R BLOCK
Navigation Redesign
Improving wayfinding for H&R Block users with a comprehensive navigation redesign.
Design challenge
H&R Block's do-it-yourself tax software users were dropping off before completing their tax returns. This navigation redesign project aimed to increase the number of users who completed their tax returns and improve user awareness of where they are in their return process.
View case study
Skills applied
Information Architecture
A/B testing
User Interface design
Mobile/Web
Global Menus
Get Started
Individual Tax Returns
Wrap-Up & File
H&R BLOCK
Navigation Redesign
Improving wayfinding for H&R Block users with a comprehensive navigation redesign.
Design challenge
H&R Block's do-it-yourself tax software users were dropping off before completing their tax returns. This navigation redesign project aimed to increase the number of users who completed their tax returns and improve user awareness of where they are in their return process.
View case study
Skills applied
Information Architecture
A/B testing
User Interface design
Mobile/Web
Global Menus
Get Started
Individual Tax Returns
Wrap-Up & File